buitoni

DANIELLE MORGAN // art director
TAYLOR DONOHOO // copywriter

Great food is the essence of Italian culture. As such, Buitoni provides pure and authentic Italian cuisine fresh from the fields straight to the fridge. Embracing the romantic nature of Italy, our concept follows a beautiful Italian stallion as he prepares the Buitoni Marinara Sauce from start to finish.

The following three print ads are going to be placed sequentially on the right hand side of the magazine in an effort to show the process of making the marinara sauce. The second of three sequential ads. The last of three sequential ads. Buitoni Marinara Sauce is the only pasta found in the refrigerated section of the grocery store. Therefore, an ad has been placed on shopping carts to direct shoppers to the refrigerated section to find Buitoni Marinara Sauce. Our beautiful Italian stallion, Antonio, has written his own cook book with original recipes straight from Italy. Antonio also has a blog which accompanies his cook book. He shares daily cooking tips and recipes. Antonio also has Twitter which accompanies his cook book. He shares daily cooking tips and recipes.
skullcandy

DANIELLE MORGAN // art director
TAYLOR DONOHOO // copywriter

Headphones are used to escape from the world and to have a personal experience. Using Skullcandy headphones gives the user a more focused experience by dramatically reducing outside sound. The campaign is designed to appeal to those free-spirited and self-concerned guys who just want to silence their annoying, loud-mouthed girlfriends.

Two page spread. Two page spread. Two page spread. Posters of screaming girls will be placed on telephone poles around cities. The duct tape holding the poster up will cover the girl's mouth, similar to the images from the print ads. Skullcandy will tip in product booklets into magazines such as Transworld Snowboarding. The booklets will be taped to the tip in. The booklet will be protected from the duct tape by a clear plastic sleeve. Above is an interactive web banner that will be placed on social media sites and online publications (such as Transworld Snowboarding). The web banner will give the user the option to pick which duct tape they will use to silence their "annoying, loud-mouthed girlfriends". Let's say the user chooses black duct tape, the ad will suggest the G.I. Black headphones. Then direct users to the Skullcandy website. A 30-second commercial will be produced as a televsion spot and online video. The video shows angry, screaming girls, but there will be no sound. Then loud music will introduce the Skullcandy logo along with a Skullcandy product and tag line.
statefarm

DANIELLE MORGAN // art director
TAYLOR DONOHOO // copywriter

State Farm is currently the largest and leading insurance company in the United States. The goal of this campaign was redefine neighbor to a new demographic (18 to 25 years old) as well as make the agent the focus on the campaign. The campaign gives the target the control in defining their relationship with a State Farm agent.

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nooka

DANIELLE MORGAN // art director
TAYLOR DONOHOO // copywriter

Nooka is known for its watches, but wants create awareness around all of their products (accessories and fragrances). The idea behind this campaign is that you are naked without your Nooka accessory or fragrance. Inspired by the paparazzi, the artwork shows "naked" people/mannequins caught without their Nooka.

nooka nooka nooka Naked mannequins will be placed in stores, around malls, and on sidewalks of cities. Covering their private parts will be signs saying "nooka.com". Stickers will be placed on dressing room mirrors. The sticker will be a pixelated reflection of the room. A pixelated Nooka design will be placed on t-shirts that will be given away for free.
the candies foundation

DANIELLE MORGAN // art director
TAYLOR DONOHOO // copywriter

We live in a "gotta have it now" world, but sometimes it's better to wait. For teenagers, it's better to wait until they are older to get pregnant. The Candie's Foundation, sponsor of this campaign, wants to promote abstinence (or at least using protection) among teenagers. Being abstinent or using protection will protect teenage girls' future plans (graduating from high school or attending college).

the candie's foundation the candie's foundation the candie's foundation

DANIELLE MORGAN // men's accessories design intern

As part of my internship with Quiksilver, I had the opportunity to learn a good amount about fashion design. Following a style guide, I assisted other designers as well as designed accessories and clothing on my own. The artwork shown are all pieces that I designed.

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DANIELLE MORGAN // creative director, assistant marketing director, and graphic designer

I had an amazing opportunity to work at Seven Peaks Waterpark for over three years. While working at Seven Peaks, I fell in love with branding and learned the importance of consistency in communication pieces. I can attribute my transformation from graphic designer to advertiser to my boss, Spencer Pettit. I am forever grateful for this transformation. During my time there I designed almost anything a designer can design: logos, print ads, banners, t-shirts, style guides, food menus, flyers, websites, signs, and much more.

This ad ran in several magazines around Utah Vally and Salt Lake City area. This is one of many ads that ran in Square Magazine. seven peaks waterpark seven peaks waterpark seven peaks waterpark 2009 Seven Peaks Season Pass, Tube Passes, and Parking Pass. seven peaks waterpark seven peaks waterpark seven peaks waterpark seven peaks waterpark This folder was created to hold Seven Peaks Waterpark and Trafalga brochures, flyers, and business cards. These brochures are for apartment complexes that Seven Peaks Waterpark's parent company owns. Trafalga Fun Center is a brand owned by Seven Peaks Waterpark's parent company. I did not design the original Trafalga logo, but I did update it (colors and fonts). seven peaks waterpark During the Trafalga Fun Center re-brand, I created a style guide for designers to use.

DANIELLE MORGAN // graphic designer
SPENCER PETTIT // composer and copywriter

ETERNA was beautifully composed by Spencer Pettit. Visit his website at: spencerpettitmusic.com

eterna eterna eterna eterna eterna eterna eterna eterna

DANIELLE MORGAN // art director
CHELSEA OSBORN // copywriter

Proctor & Gamble created an environment that resembled a grocery store where top executives from their distributors can come learn key principles to increase efficiency and consistency. This place is called the BRIC. Currently, the BRIC lacks identity and consistent visuals. The goal was to create a holistic identity for the BRIC that will make each key idea more easily understood and remembered. The logos use images of tools that are connected to the principle taught.

procter & gamble What the company wants and what the consumer wants must be balanced. Companies need to cut off excess waste to be more efficient. Systems need to be nailed into place so products and profits are not lost. The supply chain needs to be tight and secure so products and profits don't escape.

DANIELLE MORGAN // graphic design intern

As part of my internship with The Generation's Network, I helped create an ad for Roots Web.

Fun fact: this ad is made up of 1,600 images and I had to find them all! roots web

This Amaryllis Bulb packaging was designed to compliment an identity system created for a hybrid vehicle.

hybrid hybrid hybrid hybrid hybrid

Multi-sensory aesthetic experience or MAE is an idea developed by drummer Jacob Marshell. MAE was named after Marshall's theory of translating sensory experience across modes. In other words, taking a passage of sound that evokes an emotion and translating that into a visual, based on all of the different variables that contribute to it. The MAE theory primarily concerns art's ability to affect multiple sense simultaneously.

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Hilary Duff, The Purse Collection, was designed to hold all of her CDs.

hilary duff hilary duff Hand-sewn Coptic Binding. hilary duff hilary duff

I am an art director, designer, and marketer trapped inside a snowboarder's body. Although my primary passions in life lie within advertising and design, my world is much more.

I am an advertising and graphic design student at Brigham Young University in Utah. I am originally trained in graphic design, but through a series of unexpected events I found my way into advertising. I wouldn't have it any other way.

Growing up in a family who loves the snow, I learned how to ski and snowboard. While I was in high school I was fortunate enough to start competing in snowboarding. my second competition ever was at nationals in Tahoe, California with a broken wrist. After a few gold medals, a couple national competitions, and a few trips to the hospital, I have put my competing on hold to focus on school and my career.

I also love to travel. I had an amazing opportunity to literally travel around the world as part of a global marketing study abroad in 2009. I traveled to New York, Geneva, Paris, London, Hong Kong, and Tokyo. In each city, my group and I met with top executives from international companies to learn about their marketing. I would love to live and work outside the United States.

experience seeker Danielle Morgan Danielle Morgan Danielle Morgan Danielle Morgan
danielle.morgan@gmail.com